The Natural Latex PillowProcess, specification, tolerance

Reference

How do you read a pillow's ILD, and why can the same number feel different in two pillows?

Some latex pillow listings print an ILD number as if that settles how firm the pillow is. The number comes from a slab test on a foam sample about 4 inches thick (Natural Mattress Finder). Pillow cores run from 2.6 inches (Talatex) to 7 inches tall (Bear), and most sellers leave out which test they ran.

Background on the material sits at What natural latex is; this page takes one part of it further.

Updated .

17 min read26 cited sources
Two pale latex pillow cores, one tall and one thin, sit side by side with the same round metal disc pressing into each. The thin core dents less, which shows that the same latex feels firmer when there is less of it.

Specification in brief

Treat ILD as a fact about the latex, not about the pillow. Under ASTM D3574 it is the force in pounds that pushes a 50-square-inch disc 25% of the way into a sample 4 inches thick. The same number feels different when two cores differ in thickness, holes or shape, when two sellers used different tests, or when two foams stiffen at different rates past that first 25%. Compare ILD only inside one seller's range, and choose the height first.

This guide is for: people comparing solid latex pillows whose listings print an ILD number, or who have been told that one number means soft and another means firm.

Key Takeaways

Three points do most of the work. They cover what the number measures, why pillows don't meet the test's assumptions, and what our count of listings found.

  1. ILD is a slab test, not a pillow test. Under ASTM D3574 a flat disc 8 inches across, with a 50-square-inch face, presses 25% into a sample usually 100 mm thick, and the force is read after 60 seconds (Wikipedia). That sample is about 4 inches thick (Natural Mattress Finder), while pillow cores run from 2.6 inches (Talatex) to 7 inches (Bear).
  2. Seller scales do not line up. One seller lists its soft pillow at 24 ILD (Avocado). Another lists 17-20 for the core it designs to give the most support (Talatex). Neither page we read says which test produced its figure.
  3. Most listings give no number at all. We read 13 solid latex pillow pages on September 27, 2026. Of those, 4 stated an ILD figure, 6 gave only a firmness word, and 3 gave height or shape with no firmness claim.

The first two sections explain the test itself. Sections three to five cover the gaps between a slab in a lab and a core under your head. Sections six and seven put published figures and firmness words side by side, and section eight reports our count of listings. The last section sets ILD beside height.

What does ILD measure in a latex pillow?

ILD is the force in pounds needed to press a slab of foam down by a quarter of its thickness. A higher number means firmer latex.

ILD stands for indentation load deflection. The foam industry's trade body describes firmness as an indicator of the foam's surface feel. It measures it as the force in pounds needed to indent a sample by 25% of its original height, and calls this measurement IFD (Polyurethane Foam Association). ILD and IFD are two names for the same reading. Lower scores mean less firmness and higher scores mean greater firmness (Indentation force-deflection).

The number describes the surface of the latex, not the whole pillow. It tells you how hard the first quarter of the foam pushes back. A second reading at 65% of the height shows how the foam carries weight further down. The 65% figure divided by the 25% figure is called the support factor, and for foams it runs from about 1.5 to 2.6 (PFA). A foam with a high support factor gets stiffer the further it is pressed.

Density is a separate property. The PFA says firmness is independent of density (PFA). A light foam can be firm, depending on the IFD it was made to. A dense foam can still be soft. Some pillow listings print density and ILD side by side, and it is easy to read one as standing in for the other. An ILD figure is most useful as a fact about the latex itself. It describes the foam before the seller cut it, cored it, shaped it and put a cover on it.

How is the ILD test done under ASTM D3574?

A flat 8-inch disc presses a 4-inch slab down 25% and the force is read a minute later, after the foam has been flexed and rested.

The indenter in ASTM D3574 is a flat disc 8 inches across with a face of 50 square inches, and the sample is usually 100 mm thick and 500 mm by 500 mm (Wikipedia). The foam sits on a perforated table so air can escape. It is warmed up by being compressed twice to 75% and then left to recover for six minutes. The force is read 60 seconds after the indenter reaches 25% (Wikipedia). A second reading follows at 65% of the original thickness, again after about one minute (PFA).

Each condition is fixed so that two labs testing the same foam get the same answer. A pillow meets few of them. The international method works differently. ISO 2439 Method A measures a 40% indentation with a 30-second hold (ZwickRoell). European results are given in newtons rather than pounds (Wikipedia).

ConditionASTM D3574 Test B1A solid latex pillow in use
ThicknessUsually 100 mm, about 4 in (Wikipedia, Natural Mattress Finder)2.6 in (7 cm) to 7 in, depending on the listing (Talatex, Bear)
Footprint500 x 500 mm (Wikipedia)16 x 24.5 in to 16 x 28 in for queen cores (Bear)
What pressesFlat 8-in disc, 50 sq in (Wikipedia)A rounded head, with the neck below it
Depth read25%, then 65% (PFA)However far the head sinks
TimingForce read at 60 seconds (Wikipedia)A whole night
UnitsPounds (ISO 2439 reads 40% and Europe reports newtons) (ZwickRoell, Wikipedia)None printed on the pillow

Why can two pillows with the same ILD feel different?

The number fixes one property of the latex, while the core's thickness, holes, shape, cover and deeper stiffness all change what your head meets.

It helps to start with what the test holds constant and then ask what the pillow changes. Four things sit between the printed figure and your head.

The first is depth. Two foams can give the same reading at 25% and different readings at 65%. The PFA notes that a low 25% IFD can be paired with a high support factor. That gives extra surface softness without the foam bottoming out under weight (PFA). One pillow then feels soft and stays soft. Another with the same number feels soft at first and then firms up as your head settles.

The second is holes. A US patent on pillow selection notes that an array of vertical holes, for example 5 mm across, and horizontal channels both reduce the effective hardness (Google Patents). Many cores are cored this way. One seller describes a pinhole design and open cell structure in its pillow (Sleep On Latex). So an ILD taken on solid slab stock can overstate how firm the finished core feels.

The third is shape and thickness, covered in the next section. A contoured core has two heights, so the same latex meets your neck at two different depths.

The fourth is the process. One seller describes Dunlop latex as denser and firmer and Talalay as softer and more responsive (Latex For Less). The two processes are compared in our guide to how shredded and solid latex differ, and where Talalay and Dunlop fit. A cover and a tight pillowcase add one more layer on top.

Does pillow thickness change how firm an ILD feels?

Yes. A quarter of a thin core is a short distance, so the same latex runs out of travel sooner and feels firmer under the weight of a head.

Thickness is the test condition that pillows break most often. The test assumes a sample about 4 inches thick (Natural Mattress Finder). A quarter of a 2.6-inch core is about 0.65 inch, while a quarter of a 5.9-inch core is about 1.5 inches. That is our arithmetic, using heights from one maker's own pages (Talatex flat, Talatex soft). Under the same head, the thin core has less foam to spread the load, so it reaches its stiff range sooner. It feels firmer than a thick core cut from the same latex.

A few sellers publish the figure that matters more: the height a core keeps when a head is on it. One maker lists its soft core at 15cm unused and 9-11cm in use (Talatex). Its firmer core keeps 13-14cm in use (Talatex). That drop tells you more about where your neck ends up than the ILD printed beside it. If you sleep on your side and need a tall core that holds its height, that height in use is the figure to ask a seller for.

In inches, by our arithmetic, the soft core goes from 5.9 inches to between 3.5 and 4.3 inches under a head. The firmer core holds 5.1 to 5.5 inches.

Are ILD numbers from different sellers comparable?

Only when both sellers used the same test on the same sample size, which listings almost never say, so treat a number as a rank within one range.

You can compare two figures only if they came from the same method, and listings rarely say which method they used. ASTM D3574 reads the force 60 seconds after a 25% indentation, and US results are given in pounds-force (Wikipedia). ISO 2439 Method A reads a 40% indentation held for 30 seconds (ZwickRoell), and European results are given in newtons. A reading at 40% sits further up the curve than one at 25%. So the same foam can produce two numbers that look unrelated. A summary of the standard adds that its results apply only to the stated test conditions and in general should not be used directly for design (STEP Lab).

Pillow makers have used other conventions as well. A US patent on pillow selection describes a latex pillow rating based on compressing a block about one foot square and eight inches thick by 40%, with very soft pillows typically at 6-8 and hard ones at 10-15 (Google Patents). The digits look alike. On that scale, though, a hard pillow carries a smaller number than most soft mattress latex.

Mattress-layer scales run much higher. One layer seller lists soft at 19 ILD, medium at 28, firm at 38 and extra firm at 44 (Latex Mattress Factory). If you carry a number from your mattress over to a pillow, you may be comparing figures produced by a different test altogether.

What ILD numbers do latex pillow sellers publish?

The few that publish one use very different scales: one seller's soft pillow reads higher than another seller's firm core.

The scales do not meet. One US seller lists its medium pillow at 28 ILD and its soft pillow at 24 ILD (Avocado). A Thai maker lists its soft core at 45 kg/m³ and ILD 9-12 (Talatex), its flat core at 55 kg/m³ and ILD 13-16 (Talatex), and the core designed to give the most support at 65 kg/m³ and ILD 17-20 (Talatex).

Taken at face value, the second maker's most supportive core is softer than the first maker's soft pillow. The more likely explanation is that the two sellers produced their figures under different tests or on different sample sizes. Neither page, in what we read, names its method. By our arithmetic, at 1 kg/m³ to 0.0624 lb/ft³, the three densities come to about 2.8, 3.4 and 4.1 lb/ft³.

Seller pageSeller's wordILD statedDensity statedHeight stated
Avocado Pure TalalaySoft24Not in what we readNot in what we read
Avocado Pure TalalayMedium28Not in what we readNot in what we read
Talatex Premium, soft optionSoft9-1245 kg/m³5.9 in (15 cm)
Talatex FlatMedium-soft13-1655 kg/m³2.6 in (7 cm)
Talatex Premium, firm optionMost support17-2065 kg/m³5.9 in (15 cm)

Inside the second maker's line, ILD, density and height in use all rise together, so its own three cores are easy to rank. The trouble starts when a number is carried from one seller to another.

What do firm, medium and soft mean on a latex pillow listing?

Each seller sets its own scale, so one seller's soft can be firmer latex than another seller's most supportive core, and grades shift too.

Firmness words are not standardized. A retailer's guide says one brand's medium firm may feel soft next to another's (Mattress Miracle). The published numbers show how far the labels drift.

Product (seller page)Seller's labelFigure the page states
Latex Mattress Factory Dunlop layersSoft, medium, firm, extra firm19, 28, 38, 44 ILD
Avocado Pure Talalay pillowSoft, medium24, 28 ILD
Talatex Premium pillowMost support17 to 20 ILD
Avocado Molded pillowFirmer pillowD55 density grade
Turmerry contour pillowMedium, firm45K, 55K density grades

A density grade such as D55 or 55K is not an ILD. Avocado calls the latex in its molded pillow a soft density, D55, yet sells the pillow as its firmer one. Turmerry shows the drift inside one product: its own page grades medium at 45K and firm at 55K, while a wholesale listing for the same pillow calls 45K soft, 55K medium and 65K firm.

A second count on the same day, of 10 seller pages, found the same pattern: 2 stated an ILD, 2 a density grade only, and 6 a firmness word alone. A word or a grade lets you rank pillows only inside one seller's line.

How many latex pillow listings state an ILD?

Few do. Of 13 solid latex pillow pages we read, 4 gave an ILD figure, 6 gave only a firmness word and 3 gave height with no firmness claim.

We read 13 sellers' own product pages for solid latex pillows on September 27, 2026, and sorted each page by what it says about firmness. This block is counting, not testing. The pillows in our picks were bought and handled, but we took no readings.

What the page statesPagesWhich pages
An ILD figure4Avocado; Talatex Premium on two listings (one, two) and Talatex Flat
A firmness word only6Sleep EZ Talalay latex pillow; Latex Mattress Factory Talalay and Dunlop; Turmerry; Foam By Mail; Sleep On Latex
Height or shape only3Helix Talalay latex pillow; Bear; Brooklyn Bedding

None of the 4 pages that give an ILD states the test standard, the deflection or the sample thickness behind the figure. Three of the four come from one maker. The most common firmness signal was a word. One page offers a 4.5" Super Soft core and a 6" Medium-Plush core (Latex Mattress Factory). A word like that only ranks pillows inside one seller's own line.

How do ILD and height work together under a head?

Height sets the angle of the neck, and firmness decides how much of that height is left once your head is on the core. Read the two together.

Height comes first in the research. A 2023 clinical paper summarizes a 2021 systematic review that found moderate evidence for a latex material, a contoured design, a 7-11 cm pillow height and a cooling surface. The same Japanese team treats height as the most important parameter and picks firmness afterward, to hold the adjusted height (Journal of Physical Therapy Science, 2023). In a lab study, 10 subjects lay on pillows from 110 mm to 170 mm tall. Going from the lowest to the highest raised the cervical angle by 66.4%, and cranial pressure at 170 mm was about 30% higher (PeerJ, 2016).

Firmness is the second half. Under one head, firmer latex compresses less, so two cores with the same listed height can hold a head at different heights. That is why the height in use, where a seller prints it, tells you more than the ILD. The specification tool on this site pairs a height with a firmness band for each sleep position.

How much a listed number tells you (our judgement; no maker publishes this):

What the listing givesWhat it tells you
Two ILDs, same seller, same shape and heightA fair rank from softer to firmer
Two ILDs, same seller, different heightsPart of the picture; the thinner core feels firmer
ILDs from two sellersVery little without the test standard and sample thickness
A firmness word or density grade onlyA rank inside that seller's line
Height in useThe figure the neck research points to

Common questions

Short answers to the questions people ask most often once they have seen an ILD number printed on a solid latex pillow listing.

Is a higher ILD always a firmer pillow?

Within one seller's line and one core shape, yes. Across sellers, no. One maker's most supportive core is listed at 17-20 while another seller's soft pillow is listed at 24, which points to different test conditions.

Is ILD the same thing as IFD?

Yes. Both name the force in pounds needed to indent foam by 25% of its height, and the foam trade body calls it IFD (PFA). Latex sellers tend to write ILD instead.

What ILD counts as soft for a pillow?

There is no shared cut-off. Soft means 24 on one seller's page and 9-12 on another's. Read the word and the number only against the same seller's other pillows.

Does density tell you how firm latex is?

Not on its own. The PFA says firmness is independent of foam density (PFA). Within one maker's line the two often rise together, but a density figure can't be carried across sellers any more than an ILD can.

Does a shredded latex pillow have an ILD?

The foam it was shredded from may have one, but the pillow does not behave like a slab. How firm it feels depends on how much fill is in the case. One seller lists a shredded pillow with a total thickness of 5-7” that can be adjusted (Sleep Majestic).

Should side sleepers choose a high ILD?

Choose the height first. A firmer core keeps more of its height under a head, which helps a side sleeper. The clinical advice is to set the height and then pick a firmness that keeps it (Journal of Physical Therapy Science, 2023).

The specification tool turns these answers into a written core: a tall, firmer solid latex core for side sleepers, a medium, softer solid latex core for back sleepers or the lowest solid latex core, for stomach sleepers.

Sources

Section 9 of this spec: references, numbered in the order they first appear, each tagged with its citing section.

  1. Natural Mattress Finder (naturalmattressfinder.com), cited in “Key Takeaways”; “How is the ILD test done under ASTM D3574?”; “Does pillow thickness change how firm an ILD feels?”.
  2. Talatex (talatex.com), cited in “Key Takeaways”; “How is the ILD test done under ASTM D3574?”; “Does pillow thickness change how firm an ILD feels?”; “What ILD numbers do latex pillow sellers publish?”; “How many latex pillow listings state an ILD?”.
  3. Bear (bearmattress.com), cited in “Key Takeaways”; “How is the ILD test done under ASTM D3574?”; “How many latex pillow listings state an ILD?”.
  4. Wikipedia (en.wikipedia.org), cited in “Key Takeaways”; “What does ILD measure in a latex pillow?”; “How is the ILD test done under ASTM D3574?”; “Are ILD numbers from different sellers comparable?”.
  5. Avocado (avocadogreenmattress.com), cited in “Key Takeaways”; “What ILD numbers do latex pillow sellers publish?”; “What do firm, medium and soft mean on a latex pillow listing?”; “How many latex pillow listings state an ILD?”.
  6. Talatex (talatex.com), cited in “Key Takeaways”; “Does pillow thickness change how firm an ILD feels?”; “What ILD numbers do latex pillow sellers publish?”; “How many latex pillow listings state an ILD?”.
  7. Polyurethane Foam Association (pfa.org), cited in “What does ILD measure in a latex pillow?”; “How is the ILD test done under ASTM D3574?”; “Why can two pillows with the same ILD feel different?”; “Common questions”.
  8. ZwickRoell (zwickroell.com), cited in “How is the ILD test done under ASTM D3574?”; “Are ILD numbers from different sellers comparable?”.
  9. Google Patents (patents.google.com), cited in “Why can two pillows with the same ILD feel different?”; “Are ILD numbers from different sellers comparable?”.
  10. Sleep On Latex (sleeponlatex.com), cited in “Why can two pillows with the same ILD feel different?”; “How many latex pillow listings state an ILD?”.
  11. Latex For Less (latexforless.com), cited in “Why can two pillows with the same ILD feel different?”.
  12. Talatex soft (talatex.com), cited in “Does pillow thickness change how firm an ILD feels?”; “What ILD numbers do latex pillow sellers publish?”; “What do firm, medium and soft mean on a latex pillow listing?”; “How many latex pillow listings state an ILD?”.
  13. STEP Lab (step-lab.com), cited in “Are ILD numbers from different sellers comparable?”.
  14. Latex Mattress Factory (latexmattressfactory.com), cited in “Are ILD numbers from different sellers comparable?”; “What do firm, medium and soft mean on a latex pillow listing?”.
  15. Mattress Miracle (mattressmiracle.ca), cited in “What do firm, medium and soft mean on a latex pillow listing?”.
  16. Avocado Molded pillow (avocadogreenmattress.com), cited in “What do firm, medium and soft mean on a latex pillow listing?”.
  17. Turmerry contour pillow (turmerry.com), cited in “What do firm, medium and soft mean on a latex pillow listing?”.
  18. wholesale listing (usawholesalesupplier.com), cited in “What do firm, medium and soft mean on a latex pillow listing?”.
  19. Talalay (latexmattressfactory.com), cited in “How many latex pillow listings state an ILD?”.
  20. Dunlop (latexmattressfactory.com), cited in “How many latex pillow listings state an ILD?”.
  21. Turmerry (turmerry.com), cited in “How many latex pillow listings state an ILD?”.
  22. Foam By Mail (foambymail.com), cited in “How many latex pillow listings state an ILD?”.
  23. Brooklyn Bedding (brooklynbedding.com), cited in “How many latex pillow listings state an ILD?”.
  24. Journal of Physical Therapy Science, 2023 (pmc.ncbi.nlm.nih.gov), cited in “How do ILD and height work together under a head?”; “Common questions”.
  25. PeerJ, 2016 (pmc.ncbi.nlm.nih.gov), cited in “How do ILD and height work together under a head?”.
  26. Sleep Majestic (sleepmajestic.com), cited in “Common questions”.